Marketing Strategy

Many companies are still selling and marketing products on the basis of logic and product features. But that’s not why people buy. Far more important is your ability to establish an emotional connection and solve their problems.

Identification and communication of unique benefits help bridge the gap between product features and customer needs. Listen to your customers. What are they telling you? Match your products to their needs in a way that makes sense to them, and you will establish a distinct competitive advantage.

When was the last time you took a good look at long-standing assumptions about your customers, your competitors and industry trends?  People often simply don’t have the time or the expertise to gather the business intelligence that will help them make informed decisions.

B2B Customer Insight Audit

Our in-depth B2B Customer Insight Audit establishes a meaningful dialogue with your customers and competitor’s customers. Learn what your customers think about your…

  • Products
  • Services
  • Pricing
  • Sales
  • Marketing
  • Positioning and brand identity
  • Customer support
  • Competition and more!
Using in-depth, one-on-one interviews, the B2B Customer Insight Audit™ gives you a clear and concise picture of your customers’ needs and perceptions. You will get valuable insight into what you’re doing right, what could be improved, and most importantly, how to establish an emotional buying connection with your customers and prospects.

Want to learn more about the voice of the customer? Check out our CustomerTalk blog.

Syndicated Research

Clients can drive down the cost of custom primary research through a syndication arrangement managed by the QEAN Group.  Under this arrangement, clients use a common survey instrument and share data collection and reporting. 

We are currently syndicating research studies for postsecondary education and health care providers; call us at 303.797.0715 for more information.  And if you are in another industry, give us a call to discuss syndication potential.

Secondary Research

Secondary research, also know as desk research, is used to collect readily available information and answer preliminary questions.  It can be used on a stand-alone basis when information is required quickly, or as input to a primary research study. 

Secondary research is often a cost-effective, reasonable alternative to more expensive primary research.  The QEAN Group uses a wide variety of third-party resources, including LexisNexis®, periodical and newspaper archives, Internet resources, SEC filings, competitor materials and more.