“An idea that is developed and put into action is more important than an idea that exists only as an idea.”  Gautama Siddharta, the founder of Buddhism, said this over 2,500 years ago.  It is still true today.

It is easy to come up with ideas.  It is much harder to implement them effectively.  But companies must innovate, or run the risk of losing sales.  According to one estimate, new products introduced during the past five years, on average, account for a third of corporate sales revenue.  In some fast-growth companies this percentage is even higher.  Innovation is clearly the key to growth.

New Products

If you are currently in the process of developing new products or services and need immediate assistance, The QEAN Group can work within your existing development process to help you get to market, including:

• Ideation
• Concept definition
• Target market identification
• Competitive analysis
• Customer voice
• Industry research
• Marketing plan development
• Launch strategies and tactical planning
• Project management

New Process

Recent studies estimate the success rate of new product introductions at launch is somewhere between 55 – 70 percent.  How can you beat the odds and ensure that the best products and services are brought to market?  The QEAN Group recommends that you follow a process that encourages risk taking and incrementalizes successive product development decisions. 

New process initiatives succeed when employees and other stakeholders feel a sense of ownership in the process.  We can provide guidance and facilitate the creation of a new product or service development process that is customized to meet the needs of your organization.