The QEAN Group

The name reflects a new way of thinking and taps into our core philosophy.  Using the QEAN approach, we encourage our clients to break free of constraints to adopt new, entrepreneurial ways of looking at situations, solving problems and engaging the customer.

Founded in 1998 as Borthwick & Associates, the name was changed to the QEAN Group in 2006 as the result of an epiphanic moment working with one of our clients.

The QEAN Group has extensive experience in marketing strategy, product development and launch, market research and analysis, product positioning, competitive intelligence, advertising, consulting and sales support training.

Carol Borthwick
Founder and President

Carol Borthwick has over 20 years experience helping clients and companies find new markets and develop new products and services.  Prior to founding the QEAN Group, Carol was the managing director of a marketing research and strategy consulting group serving Fortune 500 clients at NDL/The Polk Company, one of the largest direct marketing firms in the U.S.  She also served as vice president of operations for a B2B start-up.  Prior to that, she worked at General Motors in new product development, sales forecasting, database management, marketing and international operations.  Active in the community, she has also done pro bono consulting for nonprofits.  Carol has BS and MBA degrees from the University of Michigan.

Here’s what some of our clients have said about us

• One of Carol’s strengths is her creativity. She is a great person to bounce ideas off of. Her knowledge of marketing and new product development helped us tremendously during a recent software launch. Her work was thorough, insightful, clear and concise. I recommend her highly.
            ­Todd Miller
            V.P., Equifax Inc.


• Not only did Carol complete the study as stated, the findings were invaluable. Carol developed extensive research to support the data. Communication with RMGFW was consistent throughout the course of the study and demonstrated their commitment to the quality of the project…If the need should arise, we would not hesitate to hire Carol for future projects.
            ­Brian A. Hubel
            Founder, Rocky Mountain Gallery of Fine Woodworking


• Tenacious and thorough are two words I would use to describe Carol. She understands our business needs and never fails to deliver. Her research, analysis and writing skills are top-drawer.
            ­Samuel K. Jonas
            President, Cash Resources & ConvenienTV

Partners

The QEAN Group engages the services of a small group of highly qualified, experienced partners for specific projects that require ancillary services:

• Branding
• Graphic Design
• Creative Writing
• Business Communications
• Direct Marketing and Analytics
• Media Planning
• Financial Analysis
• Research Field Work
• Sales Training
• Web Site Design